She is not comparing us to other yoga. She is comparing us to an orthopedist, a chiropractor, a free class at Ballet Austin, the gym her Medicare plan pays for, and to doing nothing. Almost everything on that list tells her the same thing: your body is closing, here is how to be comfortable about it. Two of them say it for free, and every free one says her age out loud to do it. That leaves one quadrant with no rival in it, four moves to take it, and one dashed ring beside us that nobody has decided about.
Across: what does it say about her body? Down: how long is it for? Each one is placed from its own words, read 4 August 2026. The burgundy plays are what we do with the position.
The four medical rows are placed by judgment, as categories. We did not open individual Austin clinics. Everything else sits where its own marketing copy puts it. The numbered plays are the argument of this page, not decoration: each one is spelled out under what we do.
Prices read 4 August 2026 from the pages listed at the bottom. Several were sale prices on the day.
| Instead of us, she can | Price | Names her age | What it tells her about her body |
|---|---|---|---|
| Do nothing | $0 | She does it herself | It’s over. Be reasonable about it. |
| SilverSneakers, via her Medicare plan | $0 | Yes, 65+ | Stay active while it goes. |
| Ballet Austin Active Aging | $0 | Yes, “Ages 50+” | “Stay active, connected, and aging well.” |
| Flow Yoga, “Senior Yoga” | $99/mo | Yes. It is the class name | Modifications, chairs, props. “The benefit is still there.” |
| Orthopedist, injection | Insurance | No | The joint is worn. We can quiet it. |
| Chiropractor | Per visit | No | Come back when it slips again. |
| Massage, float, sauna | Per visit | No | You’ll feel better today. |
| Physical therapy | Copay | No | It can change, for six weeks. Then you’re discharged. |
| Yoga therapy, one to one | Not published | No | It can change, one body at a time. |
| Kaiut Yoga Austin | $165/mo | Never | The closing is not the deal. It takes years, and that is the point. |
KYA also sells three classes for $45, two unlimited weeks for $42, ten classes for $185, four for $90, and $35/mo on demand. For scale: Austin Yoga Tree is $169/mo, Sukha $120/mo. $165 is the top of the normal band for Austin yoga, not outside it.
Every studio on this map is fighting for the students who already decided to do something. The sentence got to them first, and it got to far more of them. It has no rent, no schedule and no salesforce, and it is repeated for free by doctors, friends and knees on staircases.
“Well, I’m just getting older.”
Nobody else on this map argues with it. The free programmes agree with it politely and offer a chair. The medical routes agree with it and offer relief. Only one product on the board is a counter-argument that survives contact with a real body.
Free is not a price we can beat and it is not a price we need to beat. Look at what the free options traded for it: every single one puts her age on the label before she walks in. That is the transaction: cheap access in exchange for being sorted. Refusing the sort is the only unclaimed position on the board, and it is unclaimed precisely because everyone else took the cheap route to the same room.
Confidence: highPT is the one alternative that agrees with us: the body can change. Then the plan of care runs out and she is discharged, which is exactly the moment our own students describe: the six weeks ended and so did the progress. A woman just discharged from PT is the highest-intent person on this entire map, and nothing we run currently speaks to her at that moment.
Confidence: moderateStudents past fifty buy memberships at 28%. Under fifty, it is 3%. One person, in the whole roster. A membership is a long-horizon purchase and it only makes sense to someone who has decided her body still has a horizon. The top-right quadrant is not a nice position to hold. It is the only one that converts.
Confidence: moderateWhitespace is only worth something if it is empty for a bad reason. This one is empty because the argument is hard to make and impossible to make cheaply, not because nobody wants it.
Same numbers, same positions. The map is the play, not a picture of the industry.
She is already on the right half of the map. She has been told her body can change, she did the exercises, and then the plan of care ended. She does not need convincing, she needs a horizon. Build the referral path to South Austin PT clinics and write one Permission-stage line for the woman who finished six weeks ago. It is the shortest arrow on the board and nothing we run draws it.
Here the move is refusing to make it. No copy anywhere that frames us as affordable movement for older adults. Cross that line and we are arguing on price with an incumbent charging nothing, having accepted its label in order to do it. Ground in that quadrant is bought with her name.
Once ② is refused, up is the only direction left. Cost-per-class loses to a free senior class and is unnecessary against Yoga Tree at $169. The membership is not a discount, it is how the thing continues, and continuity is the one claim nobody else on this map can make.
Renae teaches Mondays at Lizard Yoga on Menchaca, and Lizard markets Kaiut Yoga on its own site with “our experienced instructors” and its own phone number. Our practice is standing in our quadrant under another studio’s brand, beside their float tank and their mailing list. That can be the best channel we have or a slow leak. It is currently neither, because nobody has decided which.
What would prove this wrong.